Fifteen years of credibility. Access to 20+ lenders. All of it buried in a paragraph nobody scrolled to
Mukhtar Kiyani built genuine expertise at Finch Mortgages — 15 years in the industry, experience inside the banks he now negotiates with, and access to over 20 lenders for a better rate. None of it showed up until a visitor scrolled well past the homepage. Webstacy rebuilt the site to put that credibility first — and Finch Mortgages has been climbing steadily in local Google Maps rankings ever since.
The expertise was real. Nobody could see it.
Fifteen years, a background inside the banks, a network of 20+ lenders — a genuinely strong case for why someone should choose Finch. It just wasn't anywhere a visitor would look.
- 15 years of experience and a multi-bank background — not mentioned anywhere near the homepage
- Access to 20+ lenders for better rates, buried in a paragraph instead of shown as a headline benefit
- No visible reviews, no client numbers, no proof above the fold
- Visitors landed on a generic welcome message and left before finding any of it
- "Kiwis Most Trusted Mortgage Broker" and 15-years-experience badges visible in the first screen
- 20+ lenders compared and 500+ families helped shown as concrete numbers, not buried claims
- A dedicated "Meet Your Adviser" section putting a name, face and story behind the business
- Real Google reviews surfaced directly on the homepage, not left in a separate tab
His best asset was invisible
Fifteen years, a background inside the banks he now negotiates against, access to over 20 lenders — this is exactly what makes a mortgage broker worth choosing over the next one. All of it was true. None of it was visible. It sat in a paragraph a visitor would only reach after scrolling past a generic welcome message — by which point most had already decided there was nothing here worth reading further.
One rebuild. Making 15 years impossible to miss.
Identity & Credibility — The Website
Not built to add anything new — built to finally show what was already true.
- 15 years of experience and bank-side background moved to the first screen, not paragraph three
- "20+ lenders compared" turned into a headline proof point, not a footnote
- A named "Meet Your Adviser" section replacing an anonymous welcome message
- Real reviews and trust badges placed where a visitor actually looks
The system, page by page
Proof, not claims — real lender logos and hard numbers, visible before any scrolling.
A name and a face — 15 years of experience told as a story, not a stat buried in text.
Trust that already existed, finally shown — real client reviews, front and center.
What the rebuild produced
Straight from Finch Mortgages
"I had the experience and the lender network to back it up — I just never had a website that led with it. Now it's the first thing people see, and I'm not competing on a generic welcome message anymore."
From buried credibility to a rising local ranking
- 01
Credibility audit
Reviewed the existing site and found 15 years of experience and a 20+ lender network buried past the fold.
- 02
Homepage rebuilt around proof
Trust badges, experience and real numbers moved to the first screen.
- 03
"Meet Your Adviser" introduced
A named, human story replacing a generic welcome message.
- 04
Real reviews surfaced
Google reviews placed directly on the site, not left in a separate tab.
- 05
Local visibility improved
Clearer structure and stronger signals fed into Google's local ranking.
- 06
A consistent climb
Finch Mortgages has been steadily rising in regional Google Maps results since.
What credibility are you sitting on that nobody can see?
The same rebuild — putting your real experience and proof where a visitor actually looks, first.
Get Your Free Website Audit